Broccolli.xyz

Use cases

Five verticals. Concrete automation for each one.

💰 Finance & Accounting

Invoice processing

Problem

Manual input and constant errors in AP

Automation

OCR + LLM + ERP API

KPIs
  • Processing time -80%
  • Cost per invoice -60%
Fewer operational FTEs

Automatic bank reconciliation

Problem

Manual matching of bank transactions

Automation

Bank ingestion + matching + LLM for ambiguous entries

KPIs
  • Reconciliation time -70%
  • Auto-match rate >85%
Faster monthly close

Collections management (AR)

Problem

Manual and inconsistent follow-ups

Automation

Delay triggers + automated emails + LLM personalisation

KPIs
  • DSO (Days Sales Outstanding) -15–25%
  • Higher collection rate
Direct cash flow improvement

Automatic accounting classification

Problem

Manual, inconsistent decisions on journal entries

Automation

LLM classifies based on historical patterns

KPIs
  • Accounting errors -50%
  • Entry time -70%
Consistency + easier audit

Automatic financial reports

Problem

Manual Excel reporting, always delayed

Automation

ERP extraction + auto generation + LLM for insights

KPIs
  • Reporting time -80%
  • Frequency: monthly → weekly/daily
Faster decisions, always up-to-date data

👥 Human resources

AI-powered CV screening

Problem

Manual reading of hundreds of applications

Automation

Parsing + LLM scoring

KPIs
  • Screening time -90%
  • Shortlist quality improved
Faster hiring without losing quality

Automated onboarding

Problem

Manual processes, forgotten access, lost documents

Automation

Workflows + access provisioning + document delivery

KPIs
  • Onboarding time -60%
  • Admin errors eliminated
Employee operational on day 1

Leave and absence management

Problem

Emails + Excel + approvals in a queue

Automation

Requests + approval + automatic system recording

KPIs
  • Approval time -70%
Zero internal friction, fully traceable

Internal FAQ chatbot

Problem

HR overloaded with repetitive questions

Automation

Chatbot + LLM + internal knowledge base

KPIs
  • HR tickets -50–70%
Team focuses on strategic work

AI-assisted performance reviews

Problem

Subjective and inconsistent evaluations

Automation

Feedback collection + LLM summaries and insights

KPIs
  • Review time -50%
More structured, defensible decisions

📈 Sales & CRM

Automatic lead qualification

Problem

Leads not prioritised, sales chasing the wrong ones

Automation

LLM scoring + automatic enrichment

KPIs
  • Conversion +20–40%
Focus on leads most likely to close

Automatic follow-ups

Problem

Leads forgotten after first contact

Automation

Behaviour triggers + personalised LLM emails

KPIs
  • Response rate +15–30%
More pipeline without more headcount

Automatic CRM updates

Problem

Outdated CRM, missing data everywhere

Automation

Real-time sync of emails, calls and meetings

KPIs
  • Data completeness >90%
Real pipeline predictability

Commercial proposal generation

Problem

Proposals take hours, built from scratch each time

Automation

Templates + LLM + CRM data

KPIs
  • Time per proposal -70%
Faster sales cycle, less admin

Sales call analysis

Problem

No insight into what works in calls

Automation

Transcription + LLM (sentiment, objections, next steps)

KPIs
  • Win rate +10–20%
Continuous team improvement

📣 Marketing & Communications

AI content generation

Problem

Content production is too slow to scale

Automation

LLM generates posts, emails and articles from brief

KPIs
  • Content output 3–5×
Consistent presence without growing the team

Automatic lead segmentation

Problem

Generic campaigns sent to the entire base

Automation

Behavioural clustering + LLM personalisation

KPIs
  • CTR +20–40%
More effective campaigns, less waste

Automated campaigns (email/social)

Problem

Manual execution, dependent on one person

Automation

Behaviour triggers + multi-channel workflows

KPIs
  • Launch time -70%
Faster and more consistent go-to-market

Real-time brand monitoring

Problem

Feedback scattered, always reacting late

Automation

Scraping + LLM sentiment analysis

KPIs
  • Real-time issue detection
Proactive reputation management

Automatic content repurposing

Problem

Content created once, never reused

Automation

LLM transforms blog → LinkedIn posts → email → thread

KPIs
  • Content ROI multiplied
Maximum efficiency from what was already produced

🚚 Operations & Logistics

Automated order management

Problem

Errors in manual order processing

Automation

ERP integration + automatic validation + alerts

KPIs
  • Processing errors -60%
More reliable operations, fewer returns

Tracking and automatic notifications

Problem

Customers without information → support tickets

Automation

Status triggers + WhatsApp/email notifications

KPIs
  • Support tickets -50%
Better customer experience with no effort

Logistics exception management

Problem

Delays not detected, always reacting too late

Automation

Automatic detection + alerts + pre-defined response

KPIs
  • SLA compliance improved
Fewer failures, more satisfied customers

AI demand forecasting

Problem

Stockouts or excess inventory — always guessing

Automation

Historical data + predictive models + LLM insights

KPIs
  • Dead stock -20–30%
Better inventory management, less capital tied up

Customer support automation

Problem

Growing ticket volume without growing the team

Automation

Chatbot + LLM + backend system integration

KPIs
  • Automatic resolution 60–80%
Scale without hiring — CSAT maintained or improved

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